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About us

Welcome to SO! Collective!

It's Zdravka and Samantha here. We're two friends who met in 2014 during our regular Wednesday night pregnancy pilates class. As our waddles widened and bellies grew- so did our friendship and soon after SO! Collective was created.

SO! Is based on the names of our little munchkins- Sofia and Oscar- they inspire us with every project we undertake to produce the absolute best product we can. We hope you love our products and that they bring you joy for many years to come.

A little bit about us... we love our families, our friends, the awesome city of Melbourne we live in and over-indulging in good food and great wine!

We are so glad you stopped by and look forward to collaborating with you soon, in the meantime if you have any questions or feedback- we'd love to hear from you at

With love,

Z & S